Onitsuka Tiger, the forerunner of ASICS, was born in 1949. The brand began with Kichachiro Onitsuka s commitment to promote youth health through sport and since then, the Onitsuka Tiger stripes have become synonymous with premium performance in sport. The legend lives on today as a lifestyle brand in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel, and accessories.